Playing with the industry leader?s rules is competitive suicide?? If so, why? :: essays research papers

I agree with this statement. When it comes to trying to break into an industry and have a competitive advantage over the rest, the strategy we have to use has to be distinctive. This means we have to come up with a different approach to capture our customers to make them want to use our product rather than product’s from the industry’s leaders. The best competitive position is always to have no competition. To achieve that level, organizations should not be following what the leaders are doing instead they should formulate, implement and deploy a distinctive strategy that changes the rules of the business game in their favor. What wins in business is not in trying to out-muscle competitors, but rather to out-think the competitors by brainpower. For example, there are three major international television networks in the world, CBS, NBC, and ABC. In the last thirty years or so, none of them have managed to get a monopoly of the television industry. However, in the last fifteen years, all three were over-taken by CNN. This is because the three networks were trying to gain competitive advantage by using the same strategies. Only CNN has a distinctive strategy. Instead of standard broadcasting, CNN went cable and satellite. Instead of going with variety programming, CNN went with news. Instead of staying domestic, CNN went global. And because of these very different strategies CNN is one of the major leaders in the television network industry, making about US$8 billion a year. Another similar example would be the airline industry. For the last fifteen years or so, CEOs of many major international airlines openly said how difficult it was to make savings in revenues and profits. Except one airline, whose operation has proven profitable since they start business activities in 1973 - Southwest Airlines of the US. This is more because Southwest is not very conventional in their approach or running an Airline business, Southwest Airlines have a distinctive strategy, Some of their more significant strategies would be using a single aircraft instead of multiple aircraft and forgoing having a reservation system like most major airlines. However even though Southwest’s Strategy is to be as plain and simple without all the frills other major airlines are offering, they are still the major leaders in the Airline Industry This proves that in business; if you are not the leader, never play the game according to the rules that the leader has set.

Fleur Adcock: Analysis of Instead of an Interview Essay

‘Instead of an Interview’ by Fleur Adcock, is a poem essentially about the divided sense of identity she has inherited: from both family (or historical) emigrant experience and personal deportation. In the poem, the issue is complicated, as Adcock explores the loss and alienation that emerges from the choice of long-term separation from family. It begins with descriptive visual imagery, where Adcock attempts to familiarise herself with the childhood images of â€Å"The hills†, â€Å"water, the clean air†, and â€Å"a river or two†, â€Å"certain bays†, and â€Å"those various and incredible hills†. The description almost seems like a ramble, which evokes a fresh and exciting experience. Although we learn later on in this poem that she addresses England as her â€Å"home†, this stanza largely bears feelings of nostalgia. The â€Å"ah† in the last line of the stanza re-emphasises her expression of relief, relaxation and comfort, after her first visit back to New Zealand after 13 years. Through this poem, Adcock offers â€Å"snapshots† of her family’s past, and the struggles of family, marriage, and life. In the second stanza, we see Fleur warming up to the familiarity of New Zealand – the â€Å"streets I could follow blind†, and other â€Å"familiar settings†. There seems to be a sense of distress, as Fleur is engaging in parts of her past that she has tried to forget about. Coming back to her birthplace appears to be more overwhelming, than comforting. It seems like she had gone away because she hadn’t like it enough to stay. Whether good or bad, â€Å"the dreams (she’d) not bothered to remember† kept creeping back automatically as she passed â€Å"familiar settings†. She further relates this attachment with the atmosphere of the country: â€Å"ingrained; ingrown; incestuous: like the country. The elaborated vowel sounds enhance the warmth of the stanza, drawing the reader closer to Adock’s personal feelings. The semicolons serve as caesuras, creating dramatic pauses for emphasis. The slightly grotesque terms – â€Å"ingrained†, â€Å"ingrown†, â€Å"incestuous† – are used to emphasise the vividness of her hometown memories, as if they were carved into her thoughts. The three adjectives and the caesuras have a rapid flow, which then shifts to a lingering rhythm with â€Å"like the country†, composed of three words. This sudden change in rhythm brings about a grand atmosphere or aura, especially ue to the end-stopped line, since this breaks the flow and changes to a new stanza. The use of â€Å"country† enhances this importance – her memories and country complement one another, emphasising the size and enormity of these â€Å"ingrained†, â€Å"ingrown†, and â€Å"incestuous† memories. Another significant and extremely personal connection mentioned in this stanza is, â€Å"my Thorndon† – Thorndon being the capital city of New Zealand. The personal pronoun â€Å"my† emphasises a sense of belonging and possession, as though she wants to point out that this country is a significant part of her childhood. In the third stanza, Fleur is genuine to mention all the wonderful things ‘another city’ in New Zealand offered to her: â€Å"a lover†, â€Å"quite enough friends†, in terms of relationships. Her use of caesuras is evident once again in the third line: â€Å"bookshops; galleries; fish in the sea†. She is heightening the reader’s interest with her clever use of punctuation, once again emphasising the different and essential memories of her country. The reader is able to identify from this line Fleur’s many areas of interest. She seems to enjoy the company of nature – natural imagery is abundant in this particular stanza. The â€Å"gardens†, â€Å"fish in the sea†, â€Å"lemons and passionfruit† signify her love for nature. It is evident that these authentic memories are destroyed due to urbanisation; as she mentions in the earlier stanza – â€Å"half my Thorndon smashed for the motorway†. The trees and gardens were ruined over the years and replaced by synthetic and unnatural materials. Hence, her sense of possession has strengthened, with whatever piece of nature and memory that remains. ‘Instead of an Interview’ exposes Adcock’s sense of an identity split between New Zealand and Britain. This alternating change in culture evidently created confusion with Adcock identifying herself. Adcock explained to her niece, â€Å"home is London; and England, Ireland, Europe. â€Å"Perhaps she is entirely attached (maybe temporarily) to the British culture, since she has practically lived there her whole adult and professional life. After visiting her birth town, all the childhood memories came flooding in; perhaps she resisted them because she is still so confused about where she really belongs. The idea of ‘home’ being a â€Å"loaded word† re-emphasises her befuddled state of being. Adding to that, the poem ends with a question ark: â€Å"have I made myself for the first time an exile? † This use of punctuation leaves the reader puzzled, with plenty of questions, because the speaker herself is unsure about her identity. For the first time, Fleur feels she has made herself an â€Å"exile†, which is the state of being expelled from one’s native country. This is a serious dilemma and seems as though she wrote this poem in a slightly sentimental hangover from having visited New Zealand after 13 years. What is misleading is that the poem comes across as Adcock’s way of saying she does not like to talk or be interviewed but rather to show her emotions through her poems.

Strategic Management and Leadership - 738 Words

Case Study Discussion Module: | Strategic Management and Leadership | Session: | Introduction to Strategy and Strategic Management | Submitted by: | Lord Mills, | Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing LEGO Group: Working with Strategy – pages 542 – 546 1. Explain how the development of strategy at the LEGO Group reflects the key characteristics of strategic management. As a reminder, strategic management has three key characteristics: strategic position, strategic choices and strategy into action (Johnson, Scholes and Whittington, 2010. Exploring Strategy, 9th edition. Virginia Woolf and The Judicial Imagination. London : Prentice Hall Publishing.) Let’s use the†¦show more content†¦Furthermore and as explained in point 1 above, children – as ultimate consumers of LEGO products – were maturing earlier leaving no choice to LEGO but to improve/upgrade its products and services offerings * The power of suppliers: although most toys were produced in China, LEGO had its production in high cost countries leading to high procurement costs. * Competitive rivalry: LEGO was facing strong competition from much bigger companies present in the local market such as Mattel and Hasbro 3. What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did? Despite the new strategy (1995 – 98), LEGO experienced its first ever deficit in 1998. The decline was mainly due to major fluctuations including the rapidly changing environment. In 2004, LEGO faced the following alternative strategies: * Moving into the digital gaming: with the strong competition from ‘digital’ companies, LEGO could have envisaged moving into the digital era in order to compete with these new companies. * IncreaseShow MoreRelatedStrategic Management : Leadership And Management1421 Words   |  6 Pages Strategic Management Ashlee Waller Nightingale College of Nursing Leadership and Management 330 Ms. Clarke November 9, 2014 Strategic Management, according to the text, involves conducting an environmental scan which includes customers and knowing competition, establishing goals, setting targets, developing an action plan, implementing the plan, and evaluating success (Hubler, 2014, p. 331) This is used to establish a company’s vision or mission. This process helps a company to gain awarenessRead MoreStrategic Management and Leadership25577 Words   |  103 PagesDiploma Level 7 in Strategic Management and Leadership The London Academy for Higher Education: Extended Diploma in Strategic Management and Leadership Course Manual 2011 / 2012 Contents How to use this Manual About the London Academy for Higher Education About the Extended Diploma in Strategic Management and Leadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development for Strategic Managers UnitRead MoreStrategic Management and Leadership2372 Words   |  10 Pagesbetween Strategic Management and Leadership The strategic management process helps institutions identify what they intend to achieve and how they will accomplish outcomes. The term strategic management is used to refer to the entire decision-making process. 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Strategy is sets of actions that are needed to be performed in order for change to occur that will leadRead MoreStrategic Management : Strategic Leadership1085 Words   |  5 PagesIntroduction The focus of strategic leadership is the enduring performance potential of an organization- achieving the potential of the organization over time so that it will thrive in the long term (Hughes, et.al, 2014). Strategic leadership happens when individuals create the direction, alignment, and commitment needed to achieve the enduring performance potential of the organization (Hughes, et.al, 2014). 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The purpose of thisRead MoreStrategic Leadership And Management Strategies3565 Words   |  15 PagesIntroduction Within recent business world , strategic leadership and management has become highly influential factors by which the organisations are reaching their goals more easily and thereby competiveness is increasing between companies and businesses. As a result , it is become essential for organisations, to adopt the right leadership and management strategies. 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The Population Of Humans On Earth - 1468 Words

Population Throughout most of human history, the population of humans on earth has been kept in check by environmental factors. With humans relying completely on the resources near to them, if a population began to grow too large it would be held back by a need for resources such as food and water. Once a civilisation grew large enough to have the food produced outside of larger cities and sold to the people in the cities, Diseases were the main factor holding population in check. However in the early 1800’s, the population of the world increased drastically due to advances in medicine that greatly increases the expected lifespan as well as reducing the infant death rate. In today’s world, the population is growing at a rate that is devastating to the earth. The United Nations has projected a population of nine billion people by 2050. In order to see how the effects of this growth can be reduced and reversed, one must examine the impact it will have on basic needs such as food, water, and energy. One major need for the survival of the human race is water. Every day, more than one billion people on earth lack access to safe, clean, drinking water. Though the majority of the earth of covered in water, less than three percent of it is fresh water. Much of the freshwater on earth is frozen in the polar ice caps or in glaciers. Due to this, less than one percent of the total water on earth is fresh and available for drinking. At this point in time over half of this water isShow MoreRelatedGlobal Warming And Its Effects On Human Population1458 Words   |  6 Pagesyears, the population of the world has gone from about 2 million people to just over 7 million people. With this drastic change in population in such a short period of time compared to the total age of the earth, problems are no doubtable going to arise. 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We humans who rule the earth and live in the earth have changed in many ways; ever since we came we have had growth in population, impact has been greater. We cut down forests, emitting pollutants, spilling oil, burying toxic waste, dumping garbage in oceans. We have affected this earth in a very positive and a negative way ever since we arrived on this planet called earth. Let me take you on a journey of how humans have transformedRead MoreEnvironmental Fundamentals859 Words   |  4 PagesFundamentals Tara Howe ENV/100 Tolulope Awosika March 4th, 2013 Environmental Fundamentals In the year 1800 the human population on earth reached 1 billion. In 200 years, the population soared to 6 billion (Berg Hager, Chapter 1, 2009). With industrialization and technologies developed in those 200 years, humans have been depleting the earth’s natural resources at an alarming rate. 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The fluctuating population densities and the means to efficiently use the resources are some of the biggest flaws of the human population. When overpopulation is debated about the main concerns besides the plight of the dense populations are the birth rate, standard of living, and ecological well-beingRead MoreThe Overpopulation Of The Human Race1377 Words   |  6 Pagesthe human race is killing the earth due to the consumption of natural resources and not taking care of our planet. The human race as of the twenty-first century is similar to a parasite. Humans consume everything we can and do not help those resources grow back. The human race is also driving animals ou t of their habitats, taking over those habitats and in that process putting more animals on the endangered species index. 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Space settlement is a simple concept developed to overcome the dangers which the human species is facing and would face in the future. It is a complex structure providing the essential needs for a person to live, which is constructed in space. In simple words, a habitat in space. It would be something where people would live, workRead MoreHuman Population Growing Every Day Essay1354 Words   |  6 PagesWith the human population growing every day, can Earth support all of the additional population? If the answer is no, is it as simple as just changing or life or are there simply to many people on the planet? This question is brought up a lot when talking about human population and other questions are usually brought up like: is there enough space, is there enough food, is there enough water, what are we going to do if we run out of natural resource s, and what are we supposed to do with all of the

Similarities Between Hinduism And Buddhism - 942 Words

CCOT Essay Hinduism and Buddhism were both founded and popular in northern India by 600 CE. Although Hinduism and the Hindu caste system maintained a strong influence in South Asia throughout 600-1750 CE, the Hindu majority eventually gave way as Buddhism, Islam, Christianity, and syncretic faiths gradually moved in and across the Indian Ocean basin by 1750 CE. Even then, Hinduism did spread from northern India through southern India to Southeast Asia. The caste system was maintained from 600-1750 CE, given the fact that Hinduism promoted such rigid class distinctions as morally right, though the caste system developed sub-castes during this period. Buddhism actually declined with Hinduism and Islam gaining more ground in its native India only to slowly gain influence in SE Asia. This spread was caused by Buddhist merchants, who brought their religion to their trade partners. Founded in 622, Islam had large and rapid growth due to early military conquests, spread of religion through missionary work, and trade, which exposed non-Muslim merchants to the religion. Other faiths such as Christianity, Sikhism, and Akbar’s â€Å"Divine Faith† had modest success. By 1750, the Indian Ocean contained many different religions, and each faith influenced various empires, social classes, and port cities to differing degrees. In 600, Hinduism already had a strong foothold in northern India, though not in southern India. As Buddhism declined in popularity after 600, Hinduism often benefited,Show MoreRelatedSimilarities Between Hinduism And Buddhism948 Words   |  4 PagesBoth Hinduism and Buddhism came from the region called India. Hinduism was the dominant one in the subcontinent, while Buddhism had to flee to other regions to spread its belief to the people. The creation of Hinduism will eventually give birth to Buddhism later on. Even though both â€Å"religions† came from the same region, they have some similarities and differences between them. Hinduism from the start was a combination of different beliefs or ceremonies from the Indus Valley Civilization. All ofRead MoreSimilarities Between Hinduism And Buddhism995 Words   |  4 PagesCompare and Contrast Essay Hinduism and Buddhism There are more than seven billion people living across the world and about 19 major religions with about 270 subgroups. In many states and countries, there are two or more religions that are being practiced by its residents. Hinduism and Buddhism are two of the 19 major religions, that are widely practiced. Hinduism and Buddhism both have common origins, and share similar beliefs. Both Hinduism and Buddhism are religions that focus on the way to liveRead MoreSimilarities Between Hinduism And Buddhism856 Words   |  4 PagesLearning about both Hinduism and Buddhism, particularly about the art and architecture of both cultures made me realize they are not that different as I thought first. Both cultures are beautiful and rich, and if someone takes a deeper look can see that they are depending on each other. Many people forget that Buddha was born into a Hindu society, and his views and beliefs which led to a brand new culture are based on Hinduism. Of course I am not saying the two are the same because that wouldn’tRead MoreSimilarities Between Hinduism And Buddhism863 Words   |  4 PagesPHIL 2120 Paper #1 Xinyang Wang Comparison of Permanence between Hinduism and Buddhism Hinduism and Buddhism have common origins in the Ganges culture of northern India around 500 BCE. We have to admit that they share a lot of similarities, but also involve tons of differences. For example, as Hinduism claims that Atman is Brahman, Buddhism reject the existence of Atman. Hindus think that the way to becoming enlightened is to union with God, but Buddhists pursue a throughout understanding of theRead MoreSimilarities Between Hinduism And Buddhism975 Words   |  4 PagesHinduism and Buddhism have a connected history as both of these religions use similar teachings and terminologies to maintain order among their respective followers and societies. Ideally a society’s religious teachings should contribute to its political, social, economic and cultural discussions. However, correlating this way of thinking to a political theology may prove to be difficult because most people have more important matters to be concerned about than adhering to morale. Various peopleR ead MoreSimilarities Between Hinduism And Buddhism1351 Words   |  6 Pagesreligions, Hinduism and Buddhism, that came out of India thousands of years ago. Though these two religions are old, they are still practiced today by millions of followers within the continent of Asia and the West. First, I would like to introduce the religion of Hinduism. The term Hinduism was derived a river of South Asia, the Indus. This term was used by the ancient Persians to classify the people of that region of the North-West territory of the subcontinent. Indian religion, Hinduism, was theRead MoreSimilarities Between Buddhism And Hinduism1404 Words   |  6 Pages Buddhism and Hinduism are closely related when comparing the two. Buddhism was created based on the ideologies of Hinduism. There differences on their views with the idea of self and transmigration. They compare with one another with the problems of having senses, desires and anger. Hinduism believes in everything being unified together as one ultimate reality, which is Brahman. Brahman is the truth of all. Atman is considered as the true and pure self. Atman and Brahman are identical with oneRead MoreSimilarities Between Hinduism And Buddhism843 Words   |  4 Pagesthat the religion itself is fairly young. Take Hinduism and Buddhism, for example, which might be considered very similar in the fact that Buddhism was born from Hinduism. Although in Western context, Hinduism is referred to as a religion. Hindu traditionalists on the other-hand call it â€Å"Sanatana Dharma† and consider it a culture or a â€Å"way of life†. When we analyze the facts and break the two religions down, we can depict that both Hinduism and Buddhism have differences in views, practices, and beliefsRead MoreSimilarities and Difference Between Hinduism and Buddhism. Essay2345 Words   |  10 PagesSimilarities and difference between Hinduism and Buddhism. Buddhism believes in the process of reincarnation based on deeds of the present life. Hinduism also believes that everyone is a part of an impersonal world and therefore, ones soul reincarnates into another body of any being, based on the deeds of the present life. One has to work for salvation oneself and therefore, cannot blame others for the same. The salvation depends on the good deeds of a person. In Hinduism also, one attains salvationRead MoreThe Similarities and Differences between Buddhism, Jainism and Hinduism1194 Words   |  5 Pagesteachings: Hinduism, Jainism and Buddhism. These three sects in religious thinking have many similarities as all recognize the life-cycle and the need of liberation, they worship one central deity that used to be a human who gained enlightenment and they all recognize the existence of the eternal soul and after-death re-incarnation. However, they also share a lot of differences that mark the underlying principles of practicing them. I will identify the scope of differences and similarities in these

Democratic Crisis And Mitigation in Nigeria -Myassignmenthelp.Com

Question: Discuss about theDemocratic Crisis And Mitigation in Nigeria. Answer: Introduction A countrys progress is determined by the rate at which it develops and hence development could be referred to as the determinant of a countrys progress. This essay encases the reason of obstruction in the development of Nigeria despite its abundance of resources human, material and natural. Nigeria still lags behind many countries when it comes to achieving the desired developmental goals despite the changes in competition brought about by globalization. A federal republic, Nigeria borders Benin, Chad and Cameroon, and Niger in the west, east and north respectively in West Africa. The coastal part of the country locates itself in the south in Atlantic Oceans Gulf of Guinea. Nigeria boasts of thirty-six states and a federal capital territory. It is a colossal republic with around 186 million and counting and ranks seventh in the list of worlds most populous countries. Based on personal analysis it can be said that the Nigeria similar to most other African nations is highly blessed with both inhabitants and natural wealth with richness in the cultural heritage, yet Nigeria is among the list of peripheral countries without any closeness to globalization. Globalization is facilitated by the increase in the interaction of people and countries through economic growth and development and Nigeria is yet a peripheral country due to the economic, social and political instability (Watts, 2013). With further studies, it has been found that there are several factors, which confronts the development of Nigeria, keeping pace with the Globalization. It can be found that the burden of politics on the citizens, limited human resources, corruption, lack of capital or finance to execute the plans for development, lack of an efficient leader are the main challenges faced by the country (Joseph, 2014). The policies are drafted by the legislation without taking into ac count, the target population. Nigeria ranks 152nd out of 187 countries, as per the United Nations Development Program records in Human Development. This is probably due to the lack of capital to implement the development plans resulting in inferior quality of human life in Nigeria. It can also be determined that Nigeria is caught in a web of corruption due to the lack of an efficient leader, to effectively recognize the specific needs of the people, thus obstructing development (Whitaker Jr, 2015). Solution With respect to the rising concerns in Nigeria, certain solutions for the problems can be recommended. In other words, meeting the challenges with effective measures can help Nigeria pave way for development and embrace Globalization. The following recommendations are as follows. The government should contribute more efforts in the involvement of the masses in the process of articulation and achievement of policies as well as the policy makers is recommended to drop the top-down approach, which in turn could be achieved by the grand publicity of the intended approach. The government should stop intervening into anti corruption campaigns and should appoint specific and effective departments like Economic and Financial Crimes Investigation Commission as well as independent anti-Corruption Commissions to function independently to prevent corruption and financial crimes (Collier Vicente, 2014). New and effective leaders with vision centered, selfless, practical, nationalistic, reliable and transparent should be elected and hard work should be done by the Nigerian government to endorse constancy in the politics, which would effectively increase accountability and transparency within the country. Conclusion With the help of this essay, it can be concluded that Nigeria is one of the countries with huge prospect in its growth and development yet it fails to reach its mark due to challenges like political, social and economic instability and marked with rising corruption and crimes. However, Nigeria has the capability to rise up and develop itself from a peripheral country to a core country, is all subjected to the factors on how the Nigerian government effectively manages the crisis. The chain of development can only be initiated if the will to change is manifested within the people and the government. References Collier, P., Vicente, P. C. (2014). Votes and violence: evidence from a field experiment in Nigeria.The Economic Journal,124(574). Joseph, R. A. (2014).Democracy and prebendal politics in Nigeria(Vol. 56). Cambridge University Press. Watts, M. J. (2013).Silent violence: Food, famine, and peasantry in northern Nigeria(Vol. 15). University of Georgia Press. Whitaker Jr, C. S. (2015).The politics of tradition: Continuity and change in Northern Nigeria, 1946-1966. Princeton University Press.

Law Sample Essay - Unique Experience

For the past 14 months I have worked in the County Clerks Office of the local Superior Court. As a deputy clerk in this office, I have acquired a rare, hands-on knowledge of the inner workings of the legal system, learning intricacies of the judicial process unknown even to many attorneys. I have seen the difficulties and frustrations faced by both lawyers and litigants, and I have observed the many inequities that are a part of the system. Much of what Ive encountered might easily have dissuaded me from seeking a career in law, but instead I find that I am more eager than ever to prepare myself to become an attorney.Working at the Superior Court has afforded me an education I could not have obtained anywhere else. I have not only learned the dynamics of the court system but also have discovered more about both myself and the world. Most of my colleagues are poorly educated, low income people with few good prospects for advancement in their careers. These people have, in many cases, become my friends, whose efforts to do their best, even when treated rudely, have won my respect. But working with these men and women has meant interacting with a very different group of people than that to which I am accustomed. And as a deputy clerk I also deal regularly with drug dealers, felons, auto thieves, rapists, and other criminals who represent a part of society with which I was previously unacquainted. So my position has provided me with an opportunity to see how I relate to many different types of people, also including lawyers, jurists, clerks, sheriffs, and the general public. In addition to becoming more aware of both the judicial process and people in general, I have also become more compassionate, more patient, and more diplomatic as a result of my time at the superior court. In seeing how I am capable of performing in a wide array of new situations, I have gained a heightened sense of self-confidence and a renewed enthusiasm for working within the legal arena.Wha t I knew about the law previously came from talking with and observing my father, who is an attorney specializing in insurance defense. He loves his work but he has never made any effort to conceal the tribulations, tedium, and disappointments that are a part of his profession. For years I have seen how hard he works, so I have never thought of the law as a glamorous field. At the same time, however, I am aware of the pleasure and feeling of personal accomplishment that can be derived from discovering a precedent, winning a point (or, even better, a case), and helping a client who has placed his trust in you. I am someone who thrives on intellectual challenge and stimulation, so this is another facet of the legal profession that holds great appeal for me. Having learned that I can interact effectively with many different types of people, the thought of also being able to serve them through a knowledge of the law is one which I find very exhilarating.I am also excited at the prospect of continuing to lead a life that is very well rounded and filled with a diversity of activities. I grew up in a very warm, close-knit family in which sports and fitness were always a big part of our existence. My older brother, who is currently a law student, was a nationally ranked junior tennis player, and I played, even if with somewhat less distinction, on my high school team. I think this was the source of at least part of my competitiveness, which is still very much an aspect of my personality. I am a dedicated runner and have participated in at least half a dozen 10K races. I also swim, do aerobics, and spend as much time as I can with my friends, several of whom I have known all my life.As someone who has always been very goal-oriented, I am looking forward to taking the first step toward becoming a lawyer. This is an objective I have had under consideration for several years and which my recent experiences have only reinforced.