Saturday, January 4, 2020

Strategic Management and Leadership - 738 Words

Case Study Discussion Module: | Strategic Management and Leadership | Session: | Introduction to Strategy and Strategic Management | Submitted by: | Lord Mills, | Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing LEGO Group: Working with Strategy – pages 542 – 546 1. Explain how the development of strategy at the LEGO Group reflects the key characteristics of strategic management. As a reminder, strategic management has three key characteristics: strategic position, strategic choices and strategy into action (Johnson, Scholes and Whittington, 2010. Exploring Strategy, 9th edition. Virginia Woolf and The Judicial Imagination. London : Prentice Hall Publishing.) Let’s use the†¦show more content†¦Furthermore and as explained in point 1 above, children – as ultimate consumers of LEGO products – were maturing earlier leaving no choice to LEGO but to improve/upgrade its products and services offerings * The power of suppliers: although most toys were produced in China, LEGO had its production in high cost countries leading to high procurement costs. * Competitive rivalry: LEGO was facing strong competition from much bigger companies present in the local market such as Mattel and Hasbro 3. What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did? Despite the new strategy (1995 – 98), LEGO experienced its first ever deficit in 1998. The decline was mainly due to major fluctuations including the rapidly changing environment. In 2004, LEGO faced the following alternative strategies: * Moving into the digital gaming: with the strong competition from ‘digital’ companies, LEGO could have envisaged moving into the digital era in order to compete with these new companies. * IncreaseShow MoreRelatedStrategic Management : Leadership And Management1421 Words   |  6 Pages Strategic Management Ashlee Waller Nightingale College of Nursing Leadership and Management 330 Ms. Clarke November 9, 2014 Strategic Management, according to the text, involves conducting an environmental scan which includes customers and knowing competition, establishing goals, setting targets, developing an action plan, implementing the plan, and evaluating success (Hubler, 2014, p. 331) This is used to establish a company’s vision or mission. 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